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The aim of this study was to assess the effect of the ‘How to save a life’ (HTSAL) mass media campaign on the supply of take-home naloxone (THN).
The mean number of THN kits distributed per week (relative to the pre-campaign period), increased by 126% during the campaign and 57% post-campaign. The HTSAL campaign had a short term, but large and significant impact, on the community supply of THN in Scotland. Mass media campaigns could be combined with other interventions and strategies to maintain the increased uptake of THN outside of campaign periods.
Interrupted time series measuring the number of THN kits distributed.